A website redesign is a major reworking of your present website that entails drastically updating features such as the code, content, structure, and visuals to better serve your visitors. A successful website redesign increases income, decreases bounce rates, and improves user experience (UX).

A redesign frequently entails considerable changes to a website’s coding and aesthetic presentation.

For instance, a new visual identity and branding are introduced, pages are restructured UX-wise to accommodate new modules and functionality, the information architecture is changed, and a new CMS (content management system) is implemented—all of this happens at the same time.